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Selling with Integrity: Reinventing Sales Through Collaboration, Respect, and Serving [Hardcover]

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Item Description...
Until now, sales has been based on a seller creating an environment in which their product gets promoted. Both traditional and consultative selling utilize essentially the same skills: have a great opening, a comprehensive pitch, product-focused questions, and great closing and negotiating skills. Until now, all sales methods have disrespected buyers by assuming the seller had the answers. Selling with Integrity introduces "Buying Facilitation(TM)," the first wholly new sales paradigm based on the belief that buyers have their own answers. Buyer-focused and solution-based, Buying Facilitation sets up trusting, respectful collaboration, mirroring the spiritual values emerging throughout today's business world.

Publishers Description
Introduces a fresh approach to the art of selling -- where the buyer's needs count for more than the seller's
-- Introduces the ""Buying-Facilitation"" technique, based on mutual respect, collaboration, trust, honor, and service
-- Shows sellers how to find appropriate buyers and weed out inappropriate ones quickly, vastly reducing the sales cycle
-- Schematic drawings, case studies, and ""skill sets"" help the reader master the author's sales approach

The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. According to this view, the seller and the product are at the center of the process, and the buyer's interests are marginal: a successful seller is one who can create a ""need"" where none exists.

Selling with Integrity is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer. Both are well served by the author's ""Buying-Facilitation"" technique, where service is the goal, discovery is the outcome, and the solution may or may not be a sale.

Buyers ""win"" by having their needs met. Sellers ""win"" by getting to work within their value systems and by expediting the decision-making process with appropriate prospective buyers. This frank assessment of the potential buyer's needs involves cooperation rather than confrontation, creating a better overall experience.

Morgen's approach restores to the job of selling the honesty, integrity, and humanity that are missing from traditional sales techniques.

""Selling with Integrity not only offers a model of how to bring soul intosales, it teaches the hands-on skills to do it."" -- Jack Canfield, coauthor, Chicken Soup for the Soul

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Item Specifications...

Pages   243
Est. Packaging Dimensions:   Length: 9.21" Width: 6.31" Height: 0.92"
Weight:   1.19 lbs.
Binding  Hardcover
Release Date   Jan 1, 1997
Publisher   Berrett-Koehler Publishers
ISBN  1576750175  
EAN  9781576750179  

Availability  0 units.

Product Categories
1Books > Subjects > Business & Investing > General   [35532  similar products]
2Books > Subjects > Business & Investing > Marketing & Sales > Sales & Selling > General   [858  similar products]
3Books > Subjects > Business & Investing > Reference > Ethics   [760  similar products]

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Reviews - What do our customers think?
It changes everything!  Feb 19, 2007
Like most great things, I found this book by coincidence, looking for the next great thing to add to my sales skills.

It's an XLNT book about the buyers decisions and not your attempts to sell product, and it gave me a new perspective of sales - the buyer's perspective.

I also have had the pleasure to train with the author Ms Morgen. She has been very supportive both during training and after. I'm greatful for the time she has taken to personally coach me, and helped me learn new skills, and also "unlearn" some old sales patterns that used to get in the way.

Let me know how it works out, and good luck helping buyers to buy!
I learned a lot, but there's a lot more to learn...  Dec 27, 2005
When my job started to involve selling as well as technology, I read a half dozen sales books. This one stood out. It didn't make me feel sleazy. It helped me understand my role as a participant in a decision process that is confusing and frustrating for the buyer, too. It gave me a general-purpose framework ("the funnel") for helping a customer (and me!) figure out what is going on in the buying process. It helped me not take things so personally when we didn't get a project. And when we did, the approach didn't leave us with a bunch of expectations that we couldn't meet. It embodies Covey's advice to "begin with the end in mind," where the end is a successful project and a good relationship and not just an accepted proposal. We've been basically successful (and able to sleep at night) while using the overall approach.

Still, I used to be more enthusiastic about the book and Sharon Drew Morgen than I am now. It's not nearly as simple as SDM makes it sound, and it's no substitute for products and services that are actually worth owning or using. As an antidote, you should read "Good to Great" by Jim Collins.

I wavered between three and four stars, and gave it four because it really did influence me more than anything else I read when I started out, and I find myself still referring to it. Read it, absorb the principles, and then pay attention to what's really going on.
Total agreement with Gill  Aug 25, 2005
I have first hand experience dealing with Ms. Morgen. I paid for and attended one of her 3 day courses. I even did some work for her. I was really excited to work with her at first, until I found out what kind of person she truly is. I totally agree with Gill's comments. Although many of her concepts have validity, I've seen her *not* use the same type of "we" space she advocates. I won't be specific, but I can say with certainty that I've never had a more unpleasant client experience. Ms. Morgen can be very rude, abusive and confrontational. Her opinion is if you don't agree with what she says then there must be something wrong with you. I would recommend this book for some helpful cold-calling tips, but I would not adopt Buying Faciliatation as my primary selling technique.
In My Experience, The Author Doesn't Practice What She Preaches  Aug 15, 2005
As I read, "Selling With Integrity," I felt that it was indeed a book for anyone who is struggling to make the conceptual switch from using manipulation to using honesty to sell. Throughout the book, using many religious undertones, Ms. Morgan places an emphasis on doing what's right, thinking of the prospect's problems first, putting your needs second and generally collaborating to identify whether a reason to do business exists. (These are all ideals with which I agree.)

My single biggest reservation comes not from the book itself, but from the response I got when I contacted Ms. Morgan with a question.

I had noticed that every example in the book ended in a positive outcome. For instance, the book conveys that, to get a great conversation with a prospect, all you have to do is call and say, "This is a sales call." So I actually tried doing exactly what the book said, and I tracked my results:

* I dialed the phone 150 times.
* I reached a gatekeeper 31 times and my prospect 21 times. (The remainder were busy signals, no-answers, auto attendants, voice-mails, etc.)
* I introduced myself and said, "This is a sales call."
* Every gatekeeper responded with some form of: "[Mr. Jones] doesn't take sales calls."
* Every prospect responded with some form of: "I don't take sales calls."

After my lack of success, I decided to contact Ms. Morgan and ask, "How many phone calls do you actually have to make before you get one of those great conversations you describe in your book?"

After dodging the question by telling me "I don't track such things," I forced the issue once more, and she finally said, "If you insist on questioning the process, then you clearly aren't committed to making it work." (These "quotes" are from memory, so while they convey her attitude, they are probably not exact wording.)

Frankly, I expected to speak with someone who would interview me and help me decide whether her course was for me. What I got instead was more like what I'd expect from a cult leader who wanted to indoctrinate me, and who expected me to accept everything on blind faith.

I believe in a lot of what the book conveys, but the author's actions cost her a ton of credibility with me.

Truth Be Told, We Can't Sell To Everyone  Feb 9, 2005
Most buyer and seller relationships are typically adversarial. Sharon Drew Morgen suggests the reason for this complex relationship is that sellers have historically focused on controlling the buying process and using all necessary means to convince buyers to buy their products.

In Selling with Integrity, Morgen offers an alternative approach. She has designed a sales methodology called Buying Facilitation. This approach instructs the seller to "guide" the buyer through the buying process while maintaining personal principles and values.

The book jacket promises a completely new way to look at sales, and that's what you'll get, since Morgen puts helping the buyer far ahead of making the sale.

Sharon Drew Morgen asserts in Selling with Integrity that the major problem in the traditional buy/sell relationship is that the seller arrives believing that he or she has the answer the buyer needs. It follows, then, that the traditional seller's task is to convince the buyer - or help the buyer realize - that the solution the seller is offering is the right one for the buyer.

It really doesn't matter why the seller has this attitude, whether it's because of training, corporate culture, personality, or the basic need to make some money and put food on the table. In every case, according to Morgen, it puts the relationship between the buyer and seller on false ground, introduces stress, and produces undesirable behaviors, including dishonesty.

You may be inclined to dispute the idea that seller attitudes are bad for the buy/sell relationship, but consider a fictional example that Morgen presents early in the book. It involves a waiter in a Chinese restaurant, whose job it is to sell you food, and you, the diner. In the example, the waiter comes to your table and immediately says, "So, you'll have spareribs and chow mein."

You, of course, aren't so sure, and you say, "No. Hello. I'd like to see a menu, please. I'm not sure what I want."
But the waiter has his own idea: "You don't need a menu. I know what you want. It's our special tonight. It's priced fairly and it's delicious. It'll be spareribs and chow mein. Believe me, I can tell that's what you'd like."

Here is Morgen's comment on this - "You wouldn't let a waiter do that. But as sellers you do it all the time: I know what you need, and what you need is my product."

For Morgen, this example illustrates the point that sales as it is practiced in American industry today is based on disrespect of the buyer, the buyer's knowledge, and the buyer's ability to make an informed and effective choice on behalf of his or her employer. Morgen asks why it is appropriate to base a salesperson's monetary compensation on a system that at its foundation encourages disrespect.

Adopting Buying Facilitation may require a difficult leap of faith for many sellers, because in Selling with Integrity Sharon Drew Morgen redefines the very goal of sales:
"As I see it, the new goal of the seller is to support a buyer's ability to solve her own problems with existent resources where possible, or external resources where necessary."

Take note: By "existent resources," she means those that already exist within the buyer's firm. And "external resources" refers to any and all resources, not just those you are trying to sell.

But consider this idea, too:
"It is okay for people not to need our product. We can't sell to everyone we speak with. Our job is to find those who do need our product, not create a buyer from an unqualified prospect."
If this statement speaks to you, if it addresses some of the tension or stress that you feel while you do your job, then you may find great value in Selling with Integrity.

There is much that is practical here, and much that is well-explained and easily understood. However, to fully understand Buying Facilitation, you must be prepared to delve into the theory that supports it.

Robert Reed

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